Soft, bold, long-lasting, not flaky...I want my eyeliner to be like my boyfriend and best friend rolled into one!
HOW TO
RANDOM MUSINGS
the eyes have it!
What to wear, what to wear! Big beautiful eyes or peek-a-bright eyes? Two of our favorite, wearable, eye kits explained!
NEWS
it’s nice to meet you…danessa
Danessa joined Benefit a few months ago as our Innovation Director on the Product Team. As head of Product Innovation she basically has a lot of people's dream job: coming up with new makeup products! Here's a behind the scenes look at what she does.
TIPS & TRICKS
eye spy a brown smoky eye
Eye spy! We love the mysterious appeal of this brown sexy, sultry, smokey eye inspired by our latest Spy Gal dress up session.
RANDOM MUSINGS
the “bene-lympics”
Benefit officially has Olympics fever! To celebrate the 2012 Summer Olympics in London, we created a limited edition "London 2012"-inspired that gal primer and held our own Bene-lympic Beauty Games.
VIDEO
kiss-worthy lipgloss with a video to prove it
The stickiness of gloss can be a real setback, I mean, who wants to make out with a glittery glue stick? Luckily our new ultra plush lip gloss is not sticky at all and here's the video to prove it!
HOW TO
how-to…brighten up on a budget
Want a glowing luxe look for under $100? Meet "The Pretty Committee" set!