Zoe Buckman, Julie Kauss, Georgina Chapman

benef-it girl party with zanna roberts rassi

Last night, the flagship Benefit Boutique SoHo was the hotspot for New York City’s top beauty & fashion tastemakers. Zanna Roberts Rassi, Senior Fashion Editor at Marie Claire magazine, hosted an exclusive Benef—IT Girl’s Night Out party for her fashion & beauty gal-pal crew. As an award winning fashion & beauty journalist, stylist and television host, Zanna has an inspirational approach to fashion & beauty setting her a part in the industry as an official Benef—IT gal!

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Inside new Soho

soho boutique opening tomorrow

From the Golden Gate to the Empire State....NYC is about to get a whole lotta gorgeous when our brand new Benefit Boutique SoHo opens its doors this Wednesday 9/21! It's pretty, pink & perfectly complete with all the beauty bells n' whistles Benefit has to offer. Like all of our Boutiques, our fantabulous seasoned staff will be offering famous brow waxings, beauty services and makeuppers. This is the first Boutique to open in the Big Apple so New Yorkers can experience the beauty bliss of our Benefit beauty wonderland. Come play!

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happy birthday to my brows

We're so excited that gals, and guys, accross the United States can now visit their nearest Benefit Brow Bar or Benefit Boutique (anywhere we do brow services!) to get their very own FREE brow arch service on their birthday. Yes, you heard correctly...just show your ID on your birthday to your friendly local Benefit Aesthetician and get ready for a BROW WOW courtesy of Benefit, the brow experts.

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the before: magic ink, leggy & BADgal lash

the big four.

This morning, after a fight with my snooze button, I woke up with 20 minutes to get ready. Needless to say, I barely put on any makeup...and was looking tired. Thankfully, at Benefit, we don't think you need a ton of makeup to make a difference. Here are four products that made a BIG impact. What don't you leave the house with?

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kelly perfecting the cat eye on karolina

quiet on the set: magic ink

But hey, every gal should learn from the pros, right? So, the other week we went to the Fillmore Street Boutique to film a sassy little video with our Beauty Artists Karolina & Kelly to teach every gal that with a little time & steady hand she can "puurrrfect" a delicious cat eye. (yep, I went with the pun)

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