February is well underway and, whether we like it or not, love is in the air! Who has captured our hearts & made us swoon this year, you ask? Our wonderful Benebabes! We wanted to give back to the strong, bold ladies in our communities so we […]
ULTA & Benefit Cosmetics are your beauty besties when it comes to looking your best. Just like the wing women in your life—your sisters from another mister, your BFFs forevs—we’ve always got your back. Which is why we’ve partnered up to host Wing Women events […]
Have you shown us they’re real! yet!? Jump on the bandwagon, gorgeous, and join the REALvolution already with those so-fabulous-they-look-false lashes of yours! We’re pulling out all the stops to celebrate the 2nd anniversary of our world-famous they’re real! mascara—including a contest to win a […]
San Francisco & New York City Benebabes, we’ve got a surprise for you! On Thursday & Friday, May 9-10 2013, we’re celebrating Mother’s Day with our friends at eBay Now—a new app from eBay that hand-delivers gifts & wares from local retailers in about an […]
Behind the scenes at Benefit with Maggie & Annie Ford Danielson!
Benefit and over 30 top beauty bloggers and online writers celebrated the launch of the New! Benefit Hello Flawless Oxygen Wow liquid Foundation. It was Boogie Nights all over again with an out-of-this world performance from the Benefit Soul-ar sisters singing disco hits while waving goodbye to imperfections! Bloggers were dancing the night away with their perfect match of Hello Flawless Oxygen Wow in one hand and pink champers in the other!
Last night, the flagship Benefit Boutique SoHo was the hotspot for New York City’s top beauty & fashion tastemakers. Zanna Roberts Rassi, Senior Fashion Editor at Marie Claire magazine, hosted an exclusive Benef—IT Girl’s Night Out party for her fashion & beauty gal-pal crew. As an award winning fashion & beauty journalist, stylist and television host, Zanna has an inspirational approach to fashion & beauty setting her a part in the industry as an official Benef—IT gal!