NEWS

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Gather Your Wing Women at ULTA!

ULTA & Benefit Cosmetics are your beauty besties when it comes to looking your best. Just like the wing women in your life—your sisters from another mister, your BFFs forevs—we’ve always got your back. Which is why we’ve partnered up to host Wing Women events […]

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NEWS

NEWS

RANDOM MUSINGS

WHAT'S NEW

Welcome to the Party girls!

hello flawless oxygen wow launch party

Benefit and over 30 top beauty bloggers and online writers celebrated the launch of the New! Benefit Hello Flawless Oxygen Wow liquid Foundation. It was Boogie Nights all over again with an out-of-this world performance from the Benefit Soul-ar sisters singing disco hits while waving goodbye to imperfections! Bloggers were dancing the night away with their perfect match of Hello Flawless Oxygen Wow in one hand and pink champers in the other!

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PHOTOS

Zoe Buckman, Julie Kauss, Georgina Chapman

benef-it girl party with zanna roberts rassi

Last night, the flagship Benefit Boutique SoHo was the hotspot for New York City’s top beauty & fashion tastemakers. Zanna Roberts Rassi, Senior Fashion Editor at Marie Claire magazine, hosted an exclusive Benef—IT Girl’s Night Out party for her fashion & beauty gal-pal crew. As an award winning fashion & beauty journalist, stylist and television host, Zanna has an inspirational approach to fashion & beauty setting her a part in the industry as an official Benef—IT gal!

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NEWS

Bene-Babes!

party of the year…SoHo boutique

Hey Benebabes, it's your favorite gal-about-town reporting to you on the latest & greatest parties around NYC! Benefit Cosmetics celebrated the opening of the Benefit Boutique SoHo, our flagship boutique in NYC and the ultimate hotspot for on-the-spot “make-uppers,” tips & tricks and our famous fun instant beauty solutions! The new flagship is literally a girly wonderland (that you never want to leave!). With eight mirrored vanities for brow shaping, two pretty rooms for body waxing, and one room for airbrush spray tanning, you can't help but smile the moment you walk in and want to sing at the top of your lungs "I feel pretty". It's like, makeup heaven!

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