Question: how do you visit over 30 countries in just THREE days?! Answer: hang out with Benebabes from all over the world at our annual marketing conference! As a member of the Benefit PR team here in our SF headquarters, I have the very fun privilege of working with amazingly talented PR and marketing gals in our Benefit offices in all our markets - from France to Korea to South Africa to Australia. We don't see each other often, but once a year, we make up for lost time with a few action-packed days here in SF, filled with everything from brainstorming sessions to Q & As with our co-founders, Jean & Jane Ford.
It is always fun to see what goes on behind the scenes at the Benefit Headquarters. Last week we filmed some blurps from Jean and Jane talking about some of their favortie benefit products. Of course the famous Benetint and brows products made the cut! [...]
The holidays are all about having fun and of course looking good, so here are a few Bene-Family secrets to looking your best from the Ford Family!
It’s Friday. It’s Friday at Benefit. It’s Friday at Benefit…the day before Halloween weekend. You know what that means… An entire office striking a simultaneous sugar high from too much Halloween candy in every department. Check out some pics from today around the office. See [...]
Did you know that Benefit wasn’t always, well, “Benefit?” Let’s take a trip back to 1976…in San Francisco’s colorful Mission district, Jean & Jane Ford opened a whimsical beauty boutique with a candy store atmosphere. It was called The Face Place, and it quickly became [...]
I love the story of Cinderella almost as much as my revised version. For starters, behind the beautifully drawn, animated Cinderella that demurely toiled at endless demands from her wicked stepmother…was a pretty savvy cookie. She was no wilting violet…not by a long shot. That [...]
Did you know Benefit Co-founders Jean & Jane Ford got their start as models?