HOW TO

hey there

flirting for your guy type

The F word - flirting - has been on everyone's lips here at Benefit lately, thanks to our awesome online guide to the fine art of flirting. Of course, if you want to further fine-tune your skills, you can focus your approach based on the type of male you're trying to captivate. The ladies of Benefit HQ narrowed it down to a few fun types we encounter regularly in our city of San Francisco.

Read more »

HOW TO

dating dot com

The F Word.

Flirting. It makes my heart race...and not in the good way...however, that was before The F Word. Yes, the F word, as in flirting. Benefit has pulled together impressive knowledge on the subject with an online dating guide, field research on nonverbal communication, and a cute video showing how any moment can be flirtatious. I definitely picked up a few tips to use and finally realized that flirting, like makeup, shouldn't be taken too seriously! To continue my research, I chatted with Jackie from Not a Pilgrim (her blog about living as a single 30 year-old in San Francisco). We got to chatting about dating in a big city, trying to smile on the bus, and lessons learned from online dating.

Read more »

NEWS

red or nude lipstick?

beauty and the boy: results!

Earlier this month, the Benefit gals were discussing the mysterious makeup preferences of males…what are their real beauty likes and dislikes? Sure, we’ll continue to rock our favorite looks regardless, but it’s always fun to find out what that other species is thinking. True to our word, we set out […]

Read more »

NEWS

wheeee

beauty and the boy

OK, gals…yet another study has been released that states the majority of males don’t like when women wear too much makeup. The question is, what really constitutes “too much?” After all, we ladies know how many (literally, dozens) of products you can apply to look […]

Read more »