NEWS

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Primp My Brows!

Never underestimate the power of perfect brows. In the wink of an eye, a Benefit signature brow service gets every gal groomed for greatness. Brows too bushy? Arches too sparse? From waxing to filling, tinting to tweezing, we’ll primp your brows in an instant.   Speaking of […]

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WHAT'S NEW

WHAT'S NEW

Welcome to the Party girls!

hello flawless oxygen wow launch party

Benefit and over 30 top beauty bloggers and online writers celebrated the launch of the New! Benefit Hello Flawless Oxygen Wow liquid Foundation. It was Boogie Nights all over again with an out-of-this world performance from the Benefit Soul-ar sisters singing disco hits while waving goodbye to imperfections! Bloggers were dancing the night away with their perfect match of Hello Flawless Oxygen Wow in one hand and pink champers in the other!

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NEWS

publicist action

live from the pink carpet

Last night was a buzz with NYC's bright-eyed and makeup loven' publicists from Fashion Houses to NYC's top PR agencies. It was a full house (and I ain't reffering to Uncle Jessie) of 42 gals gushing over Benefit's makeup heaven. Our guests all went home with more than a just sweet tooth after an evening in this "candy shop" for makeup.

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TIPS & TRICKS

NEWS

Bene-Babes!

party of the year…SoHo boutique

Hey Benebabes, it's your favorite gal-about-town reporting to you on the latest & greatest parties around NYC! Benefit Cosmetics celebrated the opening of the Benefit Boutique SoHo, our flagship boutique in NYC and the ultimate hotspot for on-the-spot “make-uppers,” tips & tricks and our famous fun instant beauty solutions! The new flagship is literally a girly wonderland (that you never want to leave!). With eight mirrored vanities for brow shaping, two pretty rooms for body waxing, and one room for airbrush spray tanning, you can't help but smile the moment you walk in and want to sing at the top of your lungs "I feel pretty". It's like, makeup heaven!

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PHOTOS

lash tinting

the scoop on…brow & lash tinting

The problem is that before the new boutique in SoHo opened, I didn't have any place where I could take part in my ultimate favorite, non-essential, yet totally addicting beauty service...TINTING! Being a brunette I have brown brow and lash hair but of course I want it darker. Enter tinting. If you've never gotten a brow and/or lash tint I can understand the confusion...why not just use mascara and brow product?

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