Never underestimate the power of perfect brows. In the wink of an eye, a Benefit signature brow service gets every gal groomed for greatness. Brows too bushy? Arches too sparse? From waxing to filling, tinting to tweezing, we’ll primp your brows in an instant. Speaking of […]
Hey New Yorkers...checkout our bodacious Benebabe on West Broadway & Houston! If you're in the area, it's just a hop skip and a jump away from our Benefit Boutique Soho. Come and play!!!
Benefit and over 30 top beauty bloggers and online writers celebrated the launch of the New! Benefit Hello Flawless Oxygen Wow liquid Foundation. It was Boogie Nights all over again with an out-of-this world performance from the Benefit Soul-ar sisters singing disco hits while waving goodbye to imperfections! Bloggers were dancing the night away with their perfect match of Hello Flawless Oxygen Wow in one hand and pink champers in the other!
Last night was a buzz with NYC's bright-eyed and makeup loven' publicists from Fashion Houses to NYC's top PR agencies. It was a full house (and I ain't reffering to Uncle Jessie) of 42 gals gushing over Benefit's makeup heaven. Our guests all went home with more than a just sweet tooth after an evening in this "candy shop" for makeup.
NYC can be the greatest city to celebrate Halloween, except when there is an unexpected snow storm. brrrrr! To keep the spirit alive & warm, ditch the party-hoping plan and get together with your closest of pals for an impromptu Halloween bash. Follow this 4 step […]
Hey Benebabes, it's your favorite gal-about-town reporting to you on the latest & greatest parties around NYC! Benefit Cosmetics celebrated the opening of the Benefit Boutique SoHo, our flagship boutique in NYC and the ultimate hotspot for on-the-spot “make-uppers,” tips & tricks and our famous fun instant beauty solutions! The new flagship is literally a girly wonderland (that you never want to leave!). With eight mirrored vanities for brow shaping, two pretty rooms for body waxing, and one room for airbrush spray tanning, you can't help but smile the moment you walk in and want to sing at the top of your lungs "I feel pretty". It's like, makeup heaven!
The problem is that before the new boutique in SoHo opened, I didn't have any place where I could take part in my ultimate favorite, non-essential, yet totally addicting beauty service...TINTING! Being a brunette I have brown brow and lash hair but of course I want it darker. Enter tinting. If you've never gotten a brow and/or lash tint I can understand the confusion...why not just use mascara and brow product?