PHOTOS

fort mason

our city by the bay

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This month we launched our "I Left My Heart" campaign on www.benefitcosmetics.com to celebrate Benefit's hometown, San Francisco! Since Jean & Jane Ford opened up their first beauty shop in the Mission District in 1976, Benefit continues to be inspired by the quirkiness & beauty of San Francisco. As my love affair with San Francisco started very young, I realized that when the sun kisses the horizon is when I enjoy some of my favorite moments with this City. Here we take a look at the City at dusk.

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HOW TO

VIDEO

click here...the truth will shock you!

the truth will shock you

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Reality TV got it right. When you leave people alone in a booth with a camera, you strike pure entertainment gold. Using this sure-fire formula and adding in some "they're real! truth potion" ( thanks Belvedere Vodka), we set our sights on Lollapalooza, one of the most high-energy music festivals in the country. Check out our video confessions. Would you want to see more REAL video confessionals?

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PHOTOS

PHOTOS

they're real

are they real???

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Maggie and I were just in Tampa for the launch of they're real mascara! I have to say that I am totally addicted to this mascara and it was killing me to not be able to talk about it until now because it is insane! As we were preparing for our first show, I brushed on theyr'e real and it dawned on me!... If I only apply it to one eye and go on air to show the difference then people will really understand just how crazy this mascara is. So I did just that.

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PHOTOS

PHOTOS

summer_contest

what a trip!

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Congrats to the winners of our Facebook contest who packed their benefit as they trekked across the globe on summer vacation! Talk about Bon Voyage Beauties! Become our fan on Facebook to hear about upcoming contests.

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