This month we launched our "I Left My Heart" campaign on www.benefitcosmetics.com to celebrate Benefit's hometown, San Francisco! Since Jean & Jane Ford opened up their first beauty shop in the Mission District in 1976, Benefit continues to be inspired by the quirkiness & beauty of San Francisco. As my love affair with San Francisco started very young, I realized that when the sun kisses the horizon is when I enjoy some of my favorite moments with this City. Here we take a look at the City at dusk.
After 2 years on HSN and many many work photo shoots, there is one thing I've learned....the camera EATS MAKEUP. By that I mean if you want your makeup to show on camera, add as much as you normally would, and then double it. It's something to do with the bright lights and flash. It just blows everything out.
Reality TV got it right. When you leave people alone in a booth with a camera, you strike pure entertainment gold. Using this sure-fire formula and adding in some "they're real! truth potion" ( thanks Belvedere Vodka), we set our sights on Lollapalooza, one of the most high-energy music festivals in the country. Check out our video confessions. Would you want to see more REAL video confessionals?
No wonder they call NYC the city that never sleeps…once you get settled in one space, your bound to pick up and move again to a new location. I’m liking my new zip code and loving even more my new benefitized desk and product closet [...]
Maggie and I were just in Tampa for the launch of they're real mascara! I have to say that I am totally addicted to this mascara and it was killing me to not be able to talk about it until now because it is insane! As we were preparing for our first show, I brushed on theyr'e real and it dawned on me!... If I only apply it to one eye and go on air to show the difference then people will really understand just how crazy this mascara is. So I did just that.
Gabby loves to play dress up. Today Gabby is … a) The ultimate Green Bay Packer fan and thinks green and yellow are her new colors! b) Is trying to catch the attention of hunky quarterback Aaron Rodgers. c) Is reconnecting with Jean and Jane [...]
Congrats to the winners of our Facebook contest who packed their benefit as they trekked across the globe on summer vacation! Talk about Bon Voyage Beauties! Become our fan on Facebook to hear about upcoming contests.