This month we launched our "I Left My Heart" campaign on www.benefitcosmetics.com to celebrate Benefit's hometown, San Francisco! Since Jean & Jane Ford opened up their first beauty shop in the Mission District in 1976, Benefit continues to be inspired by the quirkiness & beauty of San Francisco. As my love affair with San Francisco started very young, I realized that when the sun kisses the horizon is when I enjoy some of my favorite moments with this City. Here we take a look at the City at dusk.
For 3 years and counting our family here at Beauty Central has been participating in the American Heart Association Heart Walk in SF. Approximately 125 people signed up for the walk and helped to raise money for such a deserving cause. I of course brought my camera along for the stroll and got some great pics of "Team Benefit" in action.
No wonder they call NYC the city that never sleeps…once you get settled in one space, your bound to pick up and move again to a new location. I’m liking my new zip code and loving even more my new benefitized desk and product closet [...]
Question: how do you visit over 30 countries in just THREE days?! Answer: hang out with Benebabes from all over the world at our annual marketing conference! As a member of the Benefit PR team here in our SF headquarters, I have the very fun privilege of working with amazingly talented PR and marketing gals in our Benefit offices in all our markets - from France to Korea to South Africa to Australia. We don't see each other often, but once a year, we make up for lost time with a few action-packed days here in SF, filled with everything from brainstorming sessions to Q & As with our co-founders, Jean & Jane Ford.
Let's take a look back at the top hits of 2010 from Benefit...
Today we meet Hilary….or I should say, “The Brow Master.” This lady knows her way around some tweezers, believe-you-me! Hilary is our global brow expert and master aesthetician. With over 17 years of experience in shaping brows, she travels the globe to show how a [...]
Benefit is feeling the World Series fever! The San Francisco Giants are coming in HOT for Game 2 after an exciting victory over the Texas Rangers in Game 1. Our very own gorgeous Gabbi had front row seats to the hottest sporting event in town [...]