fort mason

our city by the bay

This month we launched our "I Left My Heart" campaign on to celebrate Benefit's hometown, San Francisco! Since Jean & Jane Ford opened up their first beauty shop in the Mission District in 1976, Benefit continues to be inspired by the quirkiness & beauty of San Francisco. As my love affair with San Francisco started very young, I realized that when the sun kisses the horizon is when I enjoy some of my favorite moments with this City. Here we take a look at the City at dusk.

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Local Love

local love at the benefit boutique

What makes San Francisco so...well, San Franciscan? In honor of our beloved hometown, Benefit just launched our "I Left My Heart..." campaign to celebrate where all of this Benefit magic started. We decided to ask some of the most awesome ladies we know to share their favorite things about the city in a gorgeous new feature on our website titled "Local Love." And what better way to celebrate than to invite the gals themselves to come play at the Benefit Boutique here in San Francisco?!

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