Maggie and I were just in Tampa for the launch of they're real mascara! I have to say that I am totally addicted to this mascara and it was killing me to not be able to talk about it until now because it is insane! As we were preparing for our first show, I brushed on theyr'e real and it dawned on me!... If I only apply it to one eye and go on air to show the difference then people will really understand just how crazy this mascara is. So I did just that.
Let me just start by saying that I didn't make up the tag line..."those are Faux Real". That came from the Benefit UK team but I love it so much I had to use it. Anyway, I wanted to do my own before & after for they're real! The Youtube video of they're real from HSN was posted on Benefit's Facebook page yesterday and well, I got a little jealous because Annie got to do a live Before & After but I didn't. (truth be told, we were going to do it but they "lost" my before shot so it had to be pulled last minute. That's show biz for you) So here it is.
Today only lucky ladies can get their pretty little hands on our new mascara, they’re real! I must say, when this came across my desk I couldn’t wait to try it…and I definitely wasn’t letting this one go! Here are some more REAL results from [...]
I have a beauty confession...they're real!, they're bigger, they're amazing and they're all mine before anyone else can get their hands on them for at least another month. ...I'm talking about my lashes of course! BUT for one day only you too can get your hands NEW they're real!, the mascara that's "beyond belief," over a month before it hits the shelves.